It’s shaping up to be a blockbuster summer at the box office with two highly anticipated films hitting theaters simultaneously – Greta Gerwig’s satirical comedy ‘Barbie’ and Christopher Nolan’s historical drama ‘Oppenheimer’. But based on opening weekend projections, it looks like ‘Barbie’ may not only dominate the box office but could also overtake the entire lifetime gross of a recent superhero flop.
‘Barbie’, starring Margot Robbie, is estimated to bring in a massive $155 million domestically in its opening weekend. Meanwhile, the DC superhero film ‘Shazam! Fury of the Gods’, which opened earlier this year, struggled to connect with audiences. The sequel brought in just $140 million globally during its entire theatrical run.
With ‘Barbie’ likely earning over $70 million on Friday alone, the plastic doll comedy is poised to surpass ‘Shazam 2”s lifetime total in a matter of days. Despite featuring DC stars like Zachary Levi and Lucy Liu, ‘Shazam! Fury of the Gods’ fell flat due to poor marketing and superhero fatigue amongst audiences.
‘Barbie’, on the other hand, has dominated the pop culture conversation for months. With its perfect cast, nostalgic appeal, and biting satire of unrealistic beauty standards, the movie is resonating with critics and casual moviegoers alike.
The ‘Barbie’ vs ‘Shazam’ box office battle illustrates a major shift in audience tastes. While superhero films like ‘Shazam’ once ruled the box office with billion dollar grosses, original stories with unique visions like ‘Barbie’ are becoming events that draw massive crowds to theaters. And a plastic doll with a sports car and dream house is leaving a muscle-bound superhero in the dust.
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